Tag Archives: richard scudamore

Is The Prem Still The Best League In The World?

The run-up to this Saturday’s Premier League kickoff, an extraordinarily tiring process that premier league champsbegan pretty much the moment last season ended, has included all the usual touchstones: transfer-window mischief, pre-season mini-scandals, explosive Jose Mourinho press conferences. At the end of July, NBC released its annual Premier League promo-short, a whimsical 30-second montage filled with artsy shots of sun-dappled stadiums and cheering fans. At the end of the video, the words “Are you ready for football?” flash across the screen, as the Rodgers & Hammerstein song “Oh, What a Beautiful Mornin’” plays in the background: “I’ve got a wonderful feeling, everything’s going my way.”

The Premier League is often touted as “the greatest league in the world” – a “competitive and compelling” spectacle graced by the best players on the planet. But the media’s promotional grandstanding and the league’s corporate propaganda create a misleading impression. The Premier League currently occupies a fascinating, paradoxical position in the changing landscape of European soccer. It certainly remains the most popular league in the world. But its true entertainment value, especially compared to the star-studded Spanish Primera División, is the subject of an ongoing debate that reflects time-honored, probably irreconcilable questions about the aesthetics of sports.

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Richard C. Scudamore: Man of the Year

Premier League CEO Richard Scudamore calls the league’s gargantuan new TV deal “a scudamoresuccess story” that will ensure football continues to be one of Britain’s most popular cultural exports: “The Premier League, the BBC, the Queen – they are things that people feel are good about the UK,” Scudamore said.

But it remains maddeningly unclear whether the deal, which also promises to enrich club owners and attract foreign investment, will help resolve any of English football’s long-term structural problems: skyrocketing ticket prices, decrepit grassroots infrastructure, the embarrassing income gap between celebrity players and “nonessential” club employees.

For his part, Scudamore, who came under fire last year after the Sunday Mirror published sexist emails he’d sent to a lawyer friend, has made it pretty clear that he couldn’t care less about the plight of the working class. According to the Guardian, “Asked whether it made him uncomfortable to see clubs paying some players ‘half-a-million pounds a week’ while other members of staff earned below the living wage, Scudamore said: ‘No, it doesn’t make me uncomfortable.’”

What a guy.

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