Premier League CEO Richard Scudamore calls the league’s gargantuan new TV deal “a success story” that will ensure football continues to be one of Britain’s most popular cultural exports: “The Premier League, the BBC, the Queen – they are things that people feel are good about the UK,” Scudamore said.
But it remains maddeningly unclear whether the deal, which also promises to enrich club owners and attract foreign investment, will help resolve any of English football’s long-term structural problems: skyrocketing ticket prices, decrepit grassroots infrastructure, the embarrassing income gap between celebrity players and “nonessential” club employees.
For his part, Scudamore, who came under fire last year after the Sunday Mirror published sexist emails he’d sent to a lawyer friend, has made it pretty clear that he couldn’t care less about the plight of the working class. According to the Guardian, “Asked whether it made him uncomfortable to see clubs paying some players ‘half-a-million pounds a week’ while other members of staff earned below the living wage, Scudamore said: ‘No, it doesn’t make me uncomfortable.’”
What a guy.