Jose Mourinho has always had a way with words. “It is unfair, really,” former Manchester United coach Sir Alex Ferguson, himself a skillful communicator, once said. “He’s good looking. He’s got that sort of George Clooney bit in his hair…. [And] he can speak five languages.” Mourinho – who started his career as an interpreter for English manager Bobby Robson and has coached teams in Portugal, Italy, Spain and England – actually knows six languages. “I think I am a special one,” he famously said at his first Premier League press conference.
The nickname has stuck, and so has Mourinho’s penchant for outrageous one-liners. But his press conferences are more than just an amusing weekly performance. Mourinho’s ability to manufacture headline-worthy sound bites, in whatever language he happens to be speaking at the time, has consistently allowed him to manipulate media coverage. In Mourinho, the English tabloids have found a perfect accomplice: A sly operator as adept at twisting words, and as unapologetic about his real intentions, as the grizzled cynics on Fleet Street.