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We Are The Champions (Of A Meaningless Pre-Season Tournament)

Last night, Manchester United won the Guinness International Champions Cup – or the Guinness Cup, asguinness cup television commentators are instructed to call it – even though the team isn’t actually a champion. Liverpool, which lost 3-1 to United in the ICC final, isn’t a champion either. In fact, of the eight teams that entered the tournament, only three won trophies last season.

This obvious inconsistency left Fox, the network that broadcast yesterday’s final, with a difficult task: to convince viewers that the game really meant something, that it was more than just an excuse for a pre-season fireworks show. JP Dellacamera pointed out that as the players lined up in the tunnel, they eschewed pre-match greetings and instead stared straight ahead, focussed on the job at hand. Keith Costigan kept insisting that the match represented Javier Hernandez’s last chance to impress Louis van Gaal before next week’s cuts. And Warren Barton touched on the same themes – bravery, spirit, intensity – that animate his analysis (if “animate” and “analysis” are even the right words) of the Champions League.

It was both kind of sad and kind of funny. It was, in short, vintage Fox.

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