Tag Archives: referee

Mourinho And The Media, Friends Forever

Jose Mourinho has always had a way with words. “It is unfair, really,” former Manchester mourinho presserUnited coach Sir Alex Ferguson, himself a skillful communicator, once said. “He’s good looking. He’s got that sort of George Clooney bit in his hair…. [And] he can speak five languages.” Mourinho – who started his career as an interpreter for English manager Bobby Robson and has coached teams in Portugal, Italy, Spain and England – actually knows six languages. “I think I am a special one,” he famously said at his first Premier League press conference.

The nickname has stuck, and so has Mourinho’s penchant for outrageous one-liners. But his press conferences are more than just an amusing weekly performance. Mourinho’s ability to manufacture headline-worthy sound bites, in whatever language he happens to be speaking at the time, has consistently allowed him to manipulate media coverage. In Mourinho, the English tabloids have found a perfect accomplice: A sly operator as adept at twisting words, and as unapologetic about his real intentions, as the grizzled cynics on Fleet Street.

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Violence, Corruption and the UEFA Coefficient: The Decline of Serie A

On Tuesday night, Udinese, the third best team in Italy, lost their Champions League qualifier to Braga on penalties. The result leaves just two Italian teams, AC Milan and Juventus, in the 32-club pool that kicks off Europe’s premier competition next month. Ironically, the penalty miss that effectively eliminated Udinese was a failed “Panenka,” a disastrous rendition of the technique that Andrea Pirlo executed perfectly in Italy’s penalty-shootout win over England at Euro 2012. Italy’s sweetest international moment since the 2006 World Cup resurfaced only to underline the symbolic culmination of years of domestic decline.

Of course, decline is a relative term. If you offered the current state of the Serie A (millions of viewers, still producing top-class players) to even the most fiercely optimistic fan of MLS (thousands of viewers, still producing a whole lot of rubbish), he would take it in an instant. But after years of constant success, Italy’s predicament feels a whole lot worse than anything MLS has ever had to cope with. Consider this: in the last seven years, Serie A has been rocked by two high-profile match-fixing scandals, the most recent of which brought league-championship-winning manager Antonio Conte a ten-month suspension. Two years ago, Italy dropped below Germany in the UEFA coefficient rankings and lost a Champions League spot. Inter Milan, European champions in 2010, finished sixth last season. This year, Portugal is sending three representatives to the Champions League, while Italy is sending only two. Meanwhile, in Spain, Barcelona is producing epic, era-defining football, and the national team is winning World Cups. In July’s European Championships final, Spain beat Italy 4-0.

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